The Attribution Analysis report compares the values of 2 fields across all KPI’s, in order to determine what the impact of substituting the one with the other would be on the VDT outcome.
- The selected field will be used as the base value for all calculations
- This field’s values will be applied one by one for each KPI, in order to see what the impact of moving from the base value to this value would be on the outcome of the VDT
- Re-runs the report using the current input values
- The “Impact” series indicates the net impact of moving from the control value to the analysis value. The “Delta Percentage” series indicates the difference in value between the control field and the target field, expressed as a percentage
